Search Engine Optimisation2024-01-04T14:12:55+00:00

SEO – Search Engine Optimisation

Make your website visible

SEO (Search Engine Optimization) is one of the most important parts of your digital business which allows you to present your offer to potential customers.

What does it mean to SEO your website?

Google has clear guidelines on your website structure and what determines where to place your site in Google rankings. These guidelines relate to technical elements of the website as well as content itself. Other search engines will follow similar principles.

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We will audit your website to determine whether it meets required standards of Search Engines

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Give your visitor the best experience

Search engines care about internet users. They are the most important people that dictate success of all search engines. That is why Google will look at each website with scrutiny to ensure that the user experience on that website is of the highest grade – this makes people continue to use of search engines.

What does UX/UI mean?

  • UX – User Experience
  • UI – User Interface

These two elements are what Google is looking for which is:

  1. How easy and quick it is to navigate your website.
  2. What kind of valuable content you can provide for the visitor.
  3. How quickly the visitor can obtain that content.
  4. Is your website safe and follows good practices.

There are many other factors that impact position of your website in search results, but this is a general principle.

Technical SEO

Technical SEO

Every website needs to be fast and reliable allowing your visitor to gain information quickly and to be able to contact you.

However, there are more technical aspects to the website than speed and usability. There are general standards for all Search Engines that need to be followed for your website to be deemed as “acceptable” and indexed.

Every website created by us undergoes technical SEO:

  1. Proper Website Layout
  2. Correct Meta Elements
  3. Excellent Page Experience
  4. Great Usability
  5. Advanced Security
  6. Internal/External Links
  7. SERP features

We also work with you on text content of the website that needs to be unique but that falls under our advanced SEO Package.

Content and Backlinks

Content optimisation is simple in principle but it can become
a difficult task. Even today’s tools such as ChatGPT may not be able to pull off a good piece of content that is widely accepted by search engines.

“We just need to tell search engine bots what the website is about by placing searched key phrases where they need to be.” – said once an SEO specialist.

Even though generally this is the case, there needs to be a balance between how much of keywords and key phrases we will place on the website before we make it unbearable to look at.

Every website created by use ondergoes content SEO:

  1. Identified key phrases for your business.
  2. Chosen key phrases that are easier to optimise for.
  3. Content modifications to accomodate keywords and phrases.
  4. Proposed additional content creation based on best key phrases.
Content SEO
Content SEO

Which platforms can we provide SEO Services for?

All of the modern platforms, including hard coded websites, allow us to work with SEO – some more than the others due to technical limitations of the platforms. Often, your infrastructure does not allow access to the source code which may impact the technical side of SEO and there may be limitations to optimization of each individual page. However, all of the platforms used to build your website are made to a certain standard that is usually accepted by Search Engines and options are sufficient.

wordpress
squarespace 1
woocommerce 1
Shopify
bigcommerce
Prestashop 1
wix
godaddy
webflow
duda

Standard SEO Results

With our Website Upgrade service, this customer has received a Standard SEO in the package that significantly impacted their Google ranking.

top 10 standard seo

Our SEO Services

Standard

£600one off
  • Website Audit
  • Website Structure Correction
  • Performance Improvement
  • UX/UI Improvement
  • Responsive Design Improvement
  • Meta Tags Corrections
  • Basic Content Optimisation
  • Image Compression*
  • Web Hosting Assessment
  • Optimisation of up to 5 pages

Advanced

£800per month
  • Website Standard SEO Package
  • Ongoing Content Creation Assistance
  • Backlinks Creation
  • Social Media Management
  • Market Research
  • Business Relationship Building
  • Local SEO Service
  • Minimum of 3 Months Contract

*Image compression service relates to platforms that allow external tools for image compression.

Case Studies

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